Every Day Is Sunday

Ever wondered how the NFL became a multi-billion dollar empire that dominates our screens and conversations? Discover the playbook that transformed a simple sport into a cultural and economic powerhouse, and learn how you can apply its game-winning strategies to your own field. This summary unpacks the story of three key figures: Jerry Jones, Robert Kraft, and Roger Goodell. You’ll get an inside look at the shrewd business deals, controversial decisions, and relentless marketing tactics they used to conquer the media landscape, build billion-dollar stadiums, and make every day feel like Sunday for fans and investors alike.

Ken Belson is an award-winning sports and business reporter for The New York Times who has covered the National Football League for more than a decade. His extensive reporting from inside the league office, locker rooms, and owners’ meetings provided him with unparalleled access to the NFL’s most powerful figures. This unique position, combined with his sharp eye for the intersection of sports, culture, and commerce, allowed him to uncover the untold stories behind the league's massive success.