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Shoe Dog

A Memoir by the Creator of Nike

18 minPhil Knight

What's it about

Ever wonder what it really takes to turn a crazy idea into a global empire? Before the iconic swoosh, Nike was a chaotic startup run from a car trunk, fueled by a borrowed fifty dollars and constantly teetering on the brink of failure. Step inside Phil Knight’s raw, unfiltered story to learn his unconventional rules for business and life. You'll uncover the power of assembling a team of misfits, embracing uncertainty as your ally, and why believing in your mission is the only currency that truly matters when cash runs out.

Meet the author

Phil Knight is the visionary co-founder of Nike, Inc., the man who built one of the world's most iconic brands from a fifty-dollar loan and a crazy idea. Previously a famously private leader, Knight shares his story for the first time in this candid memoir. He reveals the chaotic early days, the immense risks, and the relentless determination required to turn a scrappy startup into a global phenomenon, offering a masterclass in grit, innovation, and entrepreneurship.

Shoe Dog book cover