Thinking with Type
A Critical Guide for Designers, Writers, Editors, and Students (3rd Edition, Revised and Expanded)
What's it about
Do your words get lost on the page? Learn to command attention and communicate with clarity by mastering the art of typography. This guide reveals the hidden rules that make text powerful, legible, and beautiful, turning your good designs into truly great ones. You'll discover how to choose the perfect typeface, create a flawless typographic scale, and build a versatile grid system. Go beyond the basics to explore how spacing, alignment, and hierarchy can transform your message, ensuring your work always looks professional and resonates with your audience.
Meet the author
Ellen Lupton is a renowned graphic designer, curator, writer, and the Senior Curator of Contemporary Design at Cooper Hewitt, Smithsonian Design Museum. Her groundbreaking work demystifies design principles, making them accessible to a broad audience. By connecting historical practice with contemporary digital culture, Lupton's unique perspective as both an educator and a museum curator empowers creators to understand and master the expressive power of typography, transforming the way we all think with type.
What's it about
Do your words get lost on the page? Learn to command attention and communicate with clarity by mastering the art of typography. This guide reveals the hidden rules that make text powerful, legible, and beautiful, turning your good designs into truly great ones. You'll discover how to choose the perfect typeface, create a flawless typographic scale, and build a versatile grid system. Go beyond the basics to explore how spacing, alignment, and hierarchy can transform your message, ensuring your work always looks professional and resonates with your audience.
Meet the author
Ellen Lupton is a renowned graphic designer, curator, writer, and the Senior Curator of Contemporary Design at Cooper Hewitt, Smithsonian Design Museum. Her groundbreaking work demystifies design principles, making them accessible to a broad audience. By connecting historical practice with contemporary digital culture, Lupton's unique perspective as both an educator and a museum curator empowers creators to understand and master the expressive power of typography, transforming the way we all think with type.
The Script
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