Creative Selection
Inside Apple's Design Process During the Golden Age of Steve Jobs
What's it about
Ever wondered how Apple consistently creates products that feel intuitive and magical? Get a rare, insider's look into the secretive design process that powered the iPhone, iPad, and Safari. This is your chance to learn the seven essential elements of successful product creation from an engineer who was there. You'll go behind the scenes to discover the power of "creative selection"—Apple's unique method of combining inspiration, collaboration, and relentless refinement. Learn how to run effective demos, provide impactful feedback, and cultivate a culture of excellence that turns good ideas into groundbreaking realities. Stop guessing and start building products people will love.
Meet the author
Ken Kocienda was a principal engineer on Apple's iPhone team, where he invented the autocorrect keyboard and was one of the original software developers behind the Safari web browser. His two decades at Apple, working directly on projects for Steve Jobs, gave him a rare, firsthand view into the creative process that produced some of the world's most iconic technology. Kocienda’s experience offers a unique insider's perspective on the collaboration, iteration, and taste required to build revolutionary products.
The Script
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