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Getting Naked

A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty

14 minPatrick M. Lencioni

What's it about

What if the secret to winning clients wasn't about being perfect, but being vulnerable? Discover how shedding your fears and embracing radical transparency can build unbreakable trust and loyalty, turning clients into your biggest advocates. This is the core of "Getting Naked." You'll learn Patrick Lencioni's unconventional approach to client service, centered on overcoming the three fears that sabotage relationships: the fear of losing the business, the fear of being embarrassed, and the fear of feeling inferior. Uncover practical strategies to build a "naked service" culture that prioritizes honesty over perfection.

Meet the author

Patrick M. Lencioni is the founder and president of The Table Group, a firm dedicated to making organizations healthier, and the acclaimed author of twelve bestselling business books. His pioneering work in organizational health stems from decades of consulting with executives and their teams, giving him a unique, firsthand perspective on the universal dysfunctions that cripple even the most successful companies. This experience directly informs his powerful fables, which distill complex leadership challenges into actionable, relatable principles for building trust and achieving exceptional results.

Getting Naked book cover

What's it about

What if the secret to winning clients wasn't about being perfect, but being vulnerable? Discover how shedding your fears and embracing radical transparency can build unbreakable trust and loyalty, turning clients into your biggest advocates. This is the core of "Getting Naked." You'll learn Patrick Lencioni's unconventional approach to client service, centered on overcoming the three fears that sabotage relationships: the fear of losing the business, the fear of being embarrassed, and the fear of feeling inferior. Uncover practical strategies to build a "naked service" culture that prioritizes honesty over perfection.

Meet the author

Patrick M. Lencioni is the founder and president of The Table Group, a firm dedicated to making organizations healthier, and the acclaimed author of twelve bestselling business books. His pioneering work in organizational health stems from decades of consulting with executives and their teams, giving him a unique, firsthand perspective on the universal dysfunctions that cripple even the most successful companies. This experience directly informs his powerful fables, which distill complex leadership challenges into actionable, relatable principles for building trust and achieving exceptional results.