Great by Choice
What's it about
Ever wondered why some companies thrive in chaos while others collapse? Discover the secrets behind building a truly resilient and successful organization, even when facing extreme uncertainty. Learn how you can make the leap from good to great, regardless of the turbulent market conditions you face. This summary unpacks the powerful research behind the leaders who excel in unpredictable times. You'll get the proven principles of the "20 Mile March," "Fire Bullets, Then Cannonballs," and "Leading Above the Death Line." Master these counterintuitive strategies to make disciplined, empirical, and creative choices that guarantee lasting success.
Meet the author
Jim Collins is a globally revered student and teacher of enduring great companies, having authored or co-authored six books that have sold more than ten million copies worldwide. His lifelong research laboratory explores what makes companies tick, while Morten T. Hansen is a management professor at the University of California, Berkeley. Together, their rigorous, data-driven approach to leadership and strategy uncovered the disciplined principles that allow some companies to thrive in the face of uncertainty and chaos, forming the core of this book.
The Script
You've reached the end of the free preview.
Unlock Premium Content