Good to Great
Why Some Companies Make The Leap and Others Don't
What's it about
What's the real difference between a good company and a truly great one? It’s not just about visionary leaders or cutting-edge tech. This summary reveals the surprising, research-backed blueprint that elite companies use to make the leap from merely good to truly exceptional. You'll discover why getting the right people on the bus comes before figuring out where you're going. Learn how to find your unique "Hedgehog Concept" to dominate your market and use the "Flywheel" effect to build unstoppable momentum, transforming your entire approach to leadership and strategy.
Meet the author
Jim Collins is a student and teacher of what makes great companies tick, having dedicated over a quarter-century to rigorous research on corporate performance and leadership. He began his career on the faculty at Stanford’s Graduate School of Business before founding his own management laboratory in Boulder, Colorado. There, he and his team embarked on the massive five-year research project that uncovered the timeless principles distinguishing good companies from truly great ones, forming the data-driven foundation of this landmark book.
The Script
You've reached the end of the free preview.
Unlock Premium Content