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Humor, Seriously

Why Humor Is a Secret Weapon in Business and Life (And how anyone can harness it. Even you.)

13 minJennifer Aaker, Naomi Bagdonas

What's it about

Think the most successful leaders are all serious, all the time? Think again. This book summary reveals why a sense of humor is your secret weapon for boosting creativity, building trust, and gaining influence at work. Get ready to unlock the power of levity. You'll discover the four main humor styles and find the one that feels natural to you. Learn practical techniques from Stanford experts to add more wit to your emails, presentations, and everyday conversations. It's not about becoming a comedian; it's about using humor to be more effective, memorable, and human.

Meet the author

Jennifer Aaker is a behavioral psychologist and professor at Stanford's Graduate School of Business, where her courses are among the university's most acclaimed. Collaborating with corporate strategist and lecturer Naomi Bagdonas, they created the popular "Humor: Serious Business" course after discovering a shared belief in humor's power. Their research and work with top executives reveal how levity can transform leadership, build resilient cultures, and foster creativity, forming the foundation of their groundbreaking book.

Humor, Seriously book cover