Influencer

Have you ever struggled to make a real, lasting change, whether in your own life, your team, or your community? This summary unlocks the science behind influence, showing you how to move beyond just talking about change and actually start making it happen. You'll discover the six sources of influence that drive human behavior and learn a powerful, step-by-step strategy to diagnose why change isn't happening and apply the right leverage to achieve profound results. Stop wishing for change and start creating it.

The authors are the co-founders of VitalSmarts, a leadership training company that has helped more than 300 of the Fortune 500 companies improve results. This team of social scientists spent decades researching thousands of successful "influencers"—leaders, parents, and community activists who consistently create profound and lasting change. Their work distills these proven strategies into a powerful and predictable model, revealing how anyone can learn to overcome persistent problems and achieve breakthrough results.