Influence, New and Expanded
The Psychology of Persuasion
What's it about
Have you ever wondered why you say "yes" to some requests, even when you know you shouldn't? This book uncovers the hidden psychology of persuasion, giving you the power to understand and influence the decisions people make every day, including your own. You'll discover the seven universal principles of influence, from reciprocity and social proof to the newly added principle of unity. Learn the secrets master persuaders use, protect yourself from manipulation, and ethically guide others toward your desired outcomes in business and in life.
Meet the author
Dr. Robert B. Cialdini is the world’s most cited living social psychologist in the fields of influence and persuasion, renowned for his groundbreaking research and ethical business applications. For over three years, he went undercover as a trainee in various sales, fundraising, and advertising organizations to observe real-world persuasion tactics. This unique field research, combined with rigorous academic study, allowed him to uncover the six universal principles of influence that form the core of his seminal work, making complex psychology accessible to everyone.
The Script
You've reached the end of the free preview.
Unlock Premium Content