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Invisible Women

Data Bias in a World Designed for Men

13 minCaroline Criado Perez

What's it about

Ever felt like the world wasn't quite built for you? Discover the shocking, invisible data bias that shapes everything from your smartphone and doctor's office to your workplace, and learn why this "one-size-fits-men" approach is holding you back and even endangering your health. Uncover the groundbreaking research that exposes how our default reliance on male-centric data has created a world full of hidden disadvantages for women. You'll learn how to spot this bias in your own life and gain the knowledge to challenge a system that has rendered half the population invisible.

Meet the author

Caroline Criado Perez is an award-winning journalist, broadcaster, and feminist campaigner whose work exposing the gender data gap has influenced global policy and corporate practice. Her background in behavioral and feminist economics, combined with her tireless campaigning for female representation, directly inspired the groundbreaking research for Invisible Women. This unique fusion of advocacy and academic rigor allowed her to uncover the systemic, data-driven biases that shape our modern world, making her a leading voice on gender equality.

Invisible Women book cover

What's it about

Ever felt like the world wasn't quite built for you? Discover the shocking, invisible data bias that shapes everything from your smartphone and doctor's office to your workplace, and learn why this "one-size-fits-men" approach is holding you back and even endangering your health. Uncover the groundbreaking research that exposes how our default reliance on male-centric data has created a world full of hidden disadvantages for women. You'll learn how to spot this bias in your own life and gain the knowledge to challenge a system that has rendered half the population invisible.

Meet the author

Caroline Criado Perez is an award-winning journalist, broadcaster, and feminist campaigner whose work exposing the gender data gap has influenced global policy and corporate practice. Her background in behavioral and feminist economics, combined with her tireless campaigning for female representation, directly inspired the groundbreaking research for Invisible Women. This unique fusion of advocacy and academic rigor allowed her to uncover the systemic, data-driven biases that shape our modern world, making her a leading voice on gender equality.

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