Measure What Matters

Want to achieve explosive growth like Google? Discover the legendary goal-setting secret—Objectives and Key Results OKRs—that turns ambitious ideas into measurable, world-changing outcomes. This is the framework for making what matters happen, for you and your team. Venture capitalist John Doerr shares the proven principles behind OKRs, from setting ambitious objectives to defining the key results that track real progress. You'll get practical case studies and a clear blueprint for implementing this system to supercharge your own company, team, or personal goals.

John Doerr is the legendary venture capitalist and chairman of Kleiner Perkins who introduced the goal-setting system of OKRs to Google's founders in 1999. After learning the framework from Intel's Andy Grove, he witnessed its power to drive focus and execution at dozens of world-changing companies. He wrote Measure What Matters to share this proven methodology, helping leaders and teams everywhere achieve their most ambitious goals and make a greater impact.