Tribes

Tired of waiting for permission to make a difference? This summary reveals how you can stop being a follower and start leading a movement. Discover the simple tools you need to find your tribe, ignite their passion, and challenge the status quo, starting today. You'll learn why the internet has made it easier than ever to connect like-minded people and how to use that power to build something that matters. Seth Godin explains why anyone, including you, can become a leader by uniting a group around a shared idea and a desire for change.

Seth Godin is a bestselling author and entrepreneur whose groundbreaking ideas on marketing and leadership have influenced millions through his eighteen international bestsellers and popular daily blog. A former dot com executive and founder of Yoyodyne and Squidoo, he has spent decades exploring how ideas spread and movements are built. This lifelong fascination with connection and change directly informs his powerful thesis in Tribes, revealing how anyone can now lead a group united by a common interest and a desire for change.