Playing to Win

Is your company's strategy more of a wish list than a winning playbook? Discover the five essential choices that transform vague ambitions into decisive market victories. This is the proven framework that turned P&G into a global powerhouse, and it can work for you. You'll learn the simple but powerful five-question cascade that forces clarity on where to play and how to win. Move beyond abstract ideas and learn to build the core capabilities and management systems that make your strategic choices a reality, creating a sustainable competitive advantage.

A.G. Lafley, the legendary CEO who doubled Procter & Gamble’s sales, and Roger L. Martin, his trusted strategic advisor, reveal the framework behind their historic success. Their partnership forged a powerful, practical approach that moved strategy from abstract ideas to a repeatable five-step process for winning in the market. This book distills the hard-won lessons from their time transforming one of the world’s most iconic companies, making elite corporate strategy accessible to leaders at every level.