Social
Why Our Brains Are Wired to Connect
What's it about
Ever wonder why social rejection hurts as much as physical pain? Your brain is wired for connection, treating social needs like food and water. This summary reveals the neuroscience behind why building strong social ties isn't just a nice-to-have—it's essential for your success and well-being. Discover how to leverage your brain's social design to become a better leader, a more effective team player, and a happier person. You'll learn why we're built to care about what others think, how to use social rewards to motivate yourself and others, and why understanding our social nature is the secret to unlocking your full potential.
Meet the author
Matthew D. Lieberman is a world-renowned social neuroscience pioneer and a professor of psychology, psychiatry, and biobehavioral sciences at UCLA. His research uses brain imaging to understand the neural mechanisms of social cognition and why we are so profoundly shaped by our social world. After realizing that our need to connect is as fundamental as our need for food and water, Lieberman dedicated his career to uncovering the brain’s hidden social wiring, culminating in the groundbreaking insights found within this book.
The Script
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