Predictably Irrational
The Hidden Forces that Shape Our Decisions
What's it about
Ever wonder why you overspend on a sale, stick with a bad decision, or procrastinate on important tasks? This book summary reveals the hidden psychological forces that make your choices surprisingly irrational—and shows you how to start making smarter, more deliberate decisions today. You'll discover the truth about pricing, the power of "free," and why you can't seem to break certain habits. Learn the predictable patterns behind your own irrational behavior so you can finally regain control, avoid common mental traps, and achieve your personal and professional goals.
Meet the author
Dan Ariely is a world-renowned professor of psychology and behavioral economics at Duke University, whose groundbreaking research explores the hidden forces that influence our choices. After a serious accident left him hospitalized for years, he became fascinated by how people make decisions, especially irrational ones. This firsthand experience with human behavior in extreme circumstances inspired his life's work and the revolutionary insights found within his bestselling books, making complex ideas accessible and relevant to everyone.
The Script
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