Talk Triggers

Tired of paying for ads that don't work? Discover how to create a marketing strategy so effective that your customers do the selling for you. This summary shows you how to generate endless word-of-mouth buzz, turning everyday conversations into your most powerful growth engine. Learn the four essential criteria for a successful "Talk Trigger" and the five distinct types you can implement in your business today. You'll get a step-by-step framework to craft a unique, shareable customer experience that gets people talking and drives real, organic growth for your brand.

Jay Baer is a marketing and customer experience keynote speaker and the founder of five multi-million dollar companies, advising iconic brands like The United Nations and Nike. He and co-author Daniel Lemin, a respected expert in digital marketing and reputation management, teamed up after realizing that while word-of-mouth is the most effective form of marketing, almost no one has a plan for it. Their combined experience in building brands and analyzing customer behavior provides the strategic, actionable framework for creating customers who do your marketing for you.