Talk Triggers
What's it about
Tired of paying for ads that don't work? Discover how to create a marketing strategy so effective that your customers do the selling for you. This summary shows you how to generate endless word-of-mouth buzz, turning everyday conversations into your most powerful growth engine. Learn the four essential criteria for a successful "Talk Trigger" and the five distinct types you can implement in your business today. You'll get a step-by-step framework to craft a unique, shareable customer experience that gets people talking and drives real, organic growth for your brand.
Meet the author
Jay Baer is a marketing and customer experience keynote speaker and the founder of five multi-million dollar companies, advising iconic brands like The United Nations and Nike. He and co-author Daniel Lemin, a respected expert in digital marketing and reputation management, teamed up after realizing that while word-of-mouth is the most effective form of marketing, almost no one has a plan for it. Their combined experience in building brands and analyzing customer behavior provides the strategic, actionable framework for creating customers who do your marketing for you.
What's it about
Tired of paying for ads that don't work? Discover how to create a marketing strategy so effective that your customers do the selling for you. This summary shows you how to generate endless word-of-mouth buzz, turning everyday conversations into your most powerful growth engine. Learn the four essential criteria for a successful "Talk Trigger" and the five distinct types you can implement in your business today. You'll get a step-by-step framework to craft a unique, shareable customer experience that gets people talking and drives real, organic growth for your brand.
Meet the author
Jay Baer is a marketing and customer experience keynote speaker and the founder of five multi-million dollar companies, advising iconic brands like The United Nations and Nike. He and co-author Daniel Lemin, a respected expert in digital marketing and reputation management, teamed up after realizing that while word-of-mouth is the most effective form of marketing, almost no one has a plan for it. Their combined experience in building brands and analyzing customer behavior provides the strategic, actionable framework for creating customers who do your marketing for you.
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