The Four

Ever wonder how Amazon, Apple, Facebook, and Google became so powerful they seem to know what you want before you do? This summary uncovers the hidden DNA of these four giants, revealing the controversial strategies and psychological tactics they use to dominate our lives and wallets. You'll learn how to apply their ruthless principles to your own career or business, understand the career "T-Algorithm" for thriving in their world, and see why these companies are nearly impossible to stop. Discover the secrets to competing with—or even becoming—the next titan of industry.

Scott Galloway is a professor of marketing at NYU’s Stern School of Business, where he was named one of the world's best business school professors by Poets & Quants. An entrepreneur who has founded nine companies, Galloway's firsthand experience in the trenches of brand strategy and digital marketing provides the unique, no-mercy analysis that defines his work. This blend of academic rigor and real-world battle scars led him to dissect the hidden DNA of the tech giants in The Four.