The Undercover Economist

Ever wondered why your daily coffee costs so much, or how supermarkets get you to spend more? Uncover the hidden economic forces shaping your world, from your morning commute to your biggest life decisions, and learn to see the logic behind the price of everything. The Undercover Economist reveals the simple yet powerful principles that explain the world around you. You'll learn to think like an economist, exposing the secrets behind pricing strategies, market failures, and global inequality, giving you the tools to make smarter choices every single day.

Tim Harford is an award-winning economist, journalist, and broadcaster, best known as the presenter of the BBC's "More or Less" and the Financial Times's "Undercover Economist" column. His work began as an attempt to answer his readers' everyday economic questions, from the price of a cup of coffee to the cost of a traffic jam. By applying economic principles to familiar situations, Harford demystifies complex ideas, revealing the hidden logic that shapes our world and empowering us to see it more clearly.