Triggers
What's it about
Ever wonder why you fail to stick to your goals, even when you know exactly what you need to do? Discover the hidden environmental and psychological triggers that sabotage your best intentions and learn a powerful framework to finally achieve lasting behavioral change. This summary reveals Marshall Goldsmith's proven method for recognizing the cues that derail your progress. You'll learn how to use simple, daily questions to hold yourself accountable, anticipate challenges, and actively shape your environment to support your ambitions. Stop reacting to your life and start creating it.
Meet the author
Dr. Marshall Goldsmith is the world’s number one executive coach, a title awarded by Thinkers50, having helped over 150 CEOs achieve positive, lasting change. His work with top leaders revealed that our environment often derails our best intentions, a key insight that led him and co-author Mark Reiter to write Triggers. They provide a powerful framework for recognizing the external cues that impact our behavior, empowering us to become the people we want to be by closing the gap between who we are and who we aspire to be.

The Script
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