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Trillion Dollar Coach

The Leadership Playbook of Silicon Valley's Bill Campbell

13 minEric Schmidt

What's it about

Ready to unlock the leadership secrets that shaped Google, Apple, and Amazon? Discover the playbook of Bill Campbell, the legendary coach who mentored Steve Jobs and Jeff Bezos, and learn how to build trust, foster growth, and create teams that win. You'll get Campbell's core principles for creating a culture of psychological safety where people thrive. Learn his practical, human-centric techniques for running effective meetings, giving feedback that sticks, and ultimately becoming the kind of manager everyone wants to work for.

Meet the author

As the former CEO and chairman of Google and Alphabet, Eric Schmidt led the company's transformation from a Silicon Valley startup into a global technology powerhouse. He worked directly with Bill Campbell for over a decade, experiencing firsthand the legendary coach's mentorship that shaped Google's culture and leadership. This unique relationship gave Schmidt an unparalleled view into Campbell's methods, which he co-authored to share with a new generation of leaders.

Trillion Dollar Coach book cover

What's it about

Ready to unlock the leadership secrets that shaped Google, Apple, and Amazon? Discover the playbook of Bill Campbell, the legendary coach who mentored Steve Jobs and Jeff Bezos, and learn how to build trust, foster growth, and create teams that win. You'll get Campbell's core principles for creating a culture of psychological safety where people thrive. Learn his practical, human-centric techniques for running effective meetings, giving feedback that sticks, and ultimately becoming the kind of manager everyone wants to work for.

Meet the author

As the former CEO and chairman of Google and Alphabet, Eric Schmidt led the company's transformation from a Silicon Valley startup into a global technology powerhouse. He worked directly with Bill Campbell for over a decade, experiencing firsthand the legendary coach's mentorship that shaped Google's culture and leadership. This unique relationship gave Schmidt an unparalleled view into Campbell's methods, which he co-authored to share with a new generation of leaders.