Bowerman and the Men of Oregon

What does it take to build a dynasty from the ground up? Discover the relentless drive and unconventional genius of Bill Bowerman, the legendary coach who transformed a small college track team into a national powerhouse and cofounded a global empire called Nike. You'll learn the secrets behind his revolutionary coaching philosophy, from crafting custom-made running shoes in a waffle iron to his psychological tactics for pushing athletes beyond their limits. Uncover the story of innovation, grit, and the leadership that inspired greatness on and off the track.

Kenny Moore was a world-class marathoner under legendary coach Bill Bowerman at the University of Oregon and an acclaimed writer for Sports Illustrated. This unique position as both a subject of Bowerman’s demanding genius and a keen journalistic observer gave him unparalleled access and insight. Moore’s firsthand experience on the track and his deep personal relationship with Bowerman allowed him to capture the coach's complex character and enduring legacy with unmatched authority and intimacy.