Escaping the Build Trap

Are you stuck in a cycle of shipping features without seeing real results? Discover how to break free from the "build trap" and start creating products that customers truly love and that drive business growth. Learn to shift your team's focus from outputs to outcomes. This summary will show you how to build a product-led organization from the ground up. You'll get a practical framework for setting a powerful product vision, connecting strategy to your daily work, and using evidence-based methods to solve the right customer problems, ensuring every feature you build delivers real, measurable value.

Melissa Perri is a world-renowned product management expert and the founder and CEO of Produx Labs, a consultancy that has helped hundreds of companies create successful product strategies. Her frustration with watching companies focus on shipping features instead of delivering value led her to write Escaping the Build Trap. Through her work as a consultant, speaker, and educator at Harvard Business School, Melissa teaches product managers how to shift their organizations from a feature-factory mindset to one that creates real, customer-centric value.