Lean Analytics

Tired of chasing vanity metrics that don't drive real growth? Lean Analytics shows you how to find the One Metric That Matters for your startup right now. Stop guessing and start making data-driven decisions that will actually move the needle and secure your next round of funding. This summary breaks down the six stages of a startup and reveals the key metrics you should be tracking for each, from empathy and stickiness to virality and revenue. You'll learn how to set clear targets, run effective experiments, and build a business that is truly lean and mean.

Alistair Croll and Benjamin Yoskovitz are serial entrepreneurs, startup mentors, and acclaimed authors who have helped thousands of companies find the right metrics for success. Their extensive, hands-on experience launching and advising dozens of ventures revealed a critical gap: founders were drowning in data but starving for insights. This realization drove them to codify a universal framework for using data to build better, faster businesses, culminating in the groundbreaking principles shared within Lean Analytics.