Loonshots
How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries
What's it about
Why do some great ideas change the world while others die on the vine? Discover the surprising science behind nurturing breakthrough innovations. You'll learn why your team's structure, not its culture, is the key to protecting fragile, game-changing ideas—or "loonshots"—from being crushed. Uncover the secret that separates companies that repeatedly innovate from those that stumble. Bahcall, a physicist and biotech entrepreneur, reveals how to balance and manage the two phases of group behavior: nurturing wild new ideas and efficiently executing on existing ones. Master this dynamic to transform your organization.
Meet the author
Safi Bahcall is a physicist, former public-company CEO, and biotech entrepreneur who has co-chaired President Obama’s council of science and technology advisors. His unique experience bridging the worlds of fundamental science and corporate leadership revealed the hidden structures that determine whether teams nurture or reject breakthrough ideas. This background gave him the key insights to develop his groundbreaking model for understanding group behavior and innovation, which he details in Loonshots.

The Script
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