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Noise

A Flaw in Human Judgment

13 minDaniel Kahneman, Olivier Sibony, Cass R. Sunstein

What's it about

Why do different experts give you wildly different answers to the same question? This isn't just bias; it's "noise"—the hidden, random static in decision-making that costs you money, opportunities, and trust. Learn to spot and silence this invisible flaw in your judgment. You'll discover why noise plagues fields from medicine to finance and learn practical strategies to conduct a "noise audit" on your own decisions. Uncover the simple, science-backed techniques used by top organizations to achieve clearer, more consistent, and far more accurate outcomes in everything you do.

Meet the author

Nobel laureate Daniel Kahneman, renowned professor Olivier Sibony, and legal scholar Cass R. Sunstein form an unparalleled team of experts in human judgment and decision-making. Their collective work, spanning behavioral economics, strategic thinking, and public policy, created a unique foundation to explore the pervasive and costly problem of noise. This collaboration merges decades of groundbreaking research with practical business insight to reveal the hidden flaws in our professional and personal assessments.

Noise book cover

What's it about

Why do different experts give you wildly different answers to the same question? This isn't just bias; it's "noise"—the hidden, random static in decision-making that costs you money, opportunities, and trust. Learn to spot and silence this invisible flaw in your judgment. You'll discover why noise plagues fields from medicine to finance and learn practical strategies to conduct a "noise audit" on your own decisions. Uncover the simple, science-backed techniques used by top organizations to achieve clearer, more consistent, and far more accurate outcomes in everything you do.

Meet the author

Nobel laureate Daniel Kahneman, renowned professor Olivier Sibony, and legal scholar Cass R. Sunstein form an unparalleled team of experts in human judgment and decision-making. Their collective work, spanning behavioral economics, strategic thinking, and public policy, created a unique foundation to explore the pervasive and costly problem of noise. This collaboration merges decades of groundbreaking research with practical business insight to reveal the hidden flaws in our professional and personal assessments.

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