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The Art of Thinking Clearly

14 minRolf Dobelli

What's it about

Ever wonder why you make bad decisions, even when you know better? The Art of Thinking Clearly uncovers the 99 hidden mental shortcuts and cognitive biases that trip you up daily, from overvaluing what you own to falling for the wrong stories. Get ready to finally see how your mind really works. Learn to spot these mental traps in real-time, whether you're making a big career move, a personal investment, or just deciding what to eat for lunch. Dobelli provides simple, practical heuristics to counteract these biases, helping you improve your judgment, make smarter choices, and regain control over your own thinking.

Meet the author

Rolf Dobelli is a bestselling author and entrepreneur with a PhD in economic philosophy from the University of St. Gallen, whose work has been translated into over 40 languages. After achieving business success, he became frustrated by the cognitive biases that led even smart people to make irrational decisions. This personal quest to understand and avoid these common thinking errors led him to compile the 99 mental shortcuts, heuristics, and fallacies that form the basis of The Art of Thinking Clearly.

The Art of Thinking Clearly book cover