The Brand Gap
How to Bridge the Distance Between Business Strategy and Design
What's it about
Is your brand message getting lost somewhere between your business plan and your final design? Learn how to close the "brand gap" and create a charismatic brand that customers love, trust, and feel is essential to their lives. Stop wasting money on confusing messages and start building a unified, powerful identity. This summary unpacks Marty Neumeier's five key disciplines for bridging the distance between strategy and creativity. You'll discover how to differentiate your business, collaborate more effectively, innovate your offerings, validate your message with customers, and cultivate a brand that truly connects. Turn your company into an irreplaceable powerhouse.
Meet the author
Marty Neumeier is a leading author and speaker whose work on branding, design, and innovation has helped transform modern business strategy and creative thinking. For decades, he worked in Silicon Valley as a brand consultant and designer for iconic companies like Apple, Adobe, and Google. This direct experience bridging the gap between left-brain strategy and right-brain creativity gave him the unique insights needed to write his influential "whiteboard overview" books, including the groundbreaking classic, The Brand Gap.
The Script
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