Building a StoryBrand 2.0
Clarify Your Message So Customers Will Listen
What's it about
Is your marketing message getting lost in the noise? Learn how to stop wasting money on campaigns that don't work. This summary reveals Donald Miller's proven framework to clarify your message, connect with customers, and dramatically grow your business. You'll discover the 7 universal elements of powerful stories and how to apply them to your brand. Uncover the secret to making your customer the hero of the story, positioning your brand as their trusted guide, and creating a simple, clear message that people actually listen to and act on.
Meet the author
Donald Miller is the CEO of StoryBrand and has helped more than 10,000 businesses clarify their message using the 7-part framework featured in this book. A bestselling author and sought-after speaker, he grew frustrated watching countless companies waste money on ineffective marketing. He created the StoryBrand method to give leaders a proven, universal communication formula that connects with customers, grows revenue, and transforms how they talk about their brand.
The Script
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