The Language of Trust
Selling Ideas in a World of Skeptics
What's it about
Ever feel like your best ideas are met with skepticism or outright rejection? What if you could speak in a way that builds instant credibility and gets people to say "yes"? Learn how to sell your ideas to even the toughest audience by mastering the language of trust. This summary unpacks Michael Maslansky's powerful communication framework. You'll discover how to replace trigger words that cause distrust, frame your message for maximum impact, and earn buy-in by speaking with empathy and authenticity. Stop being misunderstood and start being heard.
Meet the author
Michael Maslansky is one of the world's leading corporate and public affairs strategists, advising Fortune 500 companies, industry associations, and political leaders on language and messaging. A veteran of political polling and a communications expert, he saw firsthand how even the best ideas fail when they are communicated poorly. His research into what makes people listen, trust, and act led him to develop the powerful communication principles that have reshaped public opinion and are now revealed in this book.
What's it about
Ever feel like your best ideas are met with skepticism or outright rejection? What if you could speak in a way that builds instant credibility and gets people to say "yes"? Learn how to sell your ideas to even the toughest audience by mastering the language of trust. This summary unpacks Michael Maslansky's powerful communication framework. You'll discover how to replace trigger words that cause distrust, frame your message for maximum impact, and earn buy-in by speaking with empathy and authenticity. Stop being misunderstood and start being heard.
Meet the author
Michael Maslansky is one of the world's leading corporate and public affairs strategists, advising Fortune 500 companies, industry associations, and political leaders on language and messaging. A veteran of political polling and a communications expert, he saw firsthand how even the best ideas fail when they are communicated poorly. His research into what makes people listen, trust, and act led him to develop the powerful communication principles that have reshaped public opinion and are now revealed in this book.
The Script
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