101 Things I Learned® in Product Design School
What's it about
Ever wonder how great designers turn a simple idea into a product people can't live without? Discover the fundamental principles that separate good design from iconic design. This guide distills years of product design education into powerful, bite-sized lessons you can apply immediately to your own projects. You'll learn the secrets behind crafting intuitive user experiences, making smart material choices, and creating forms that are both beautiful and functional. Uncover the essential techniques for everything from initial brainstorming to final production, and start thinking like a world-class product designer today.
Meet the author
Sung Jang and Martin Thaler are professors of industrial design at the University of Illinois Chicago, with Matthew Frederick being an architect, urban designer, and instructor. Their combined decades of teaching and professional practice distill complex product design principles into accessible, powerful lessons. This book emerged from their shared passion for demystifying the design process, offering foundational wisdom gained from mentoring countless students and leading real-world projects. Their goal is to empower aspiring designers with the core knowledge needed to create meaningful and successful products.
What's it about
Ever wonder how great designers turn a simple idea into a product people can't live without? Discover the fundamental principles that separate good design from iconic design. This guide distills years of product design education into powerful, bite-sized lessons you can apply immediately to your own projects. You'll learn the secrets behind crafting intuitive user experiences, making smart material choices, and creating forms that are both beautiful and functional. Uncover the essential techniques for everything from initial brainstorming to final production, and start thinking like a world-class product designer today.
Meet the author
Sung Jang and Martin Thaler are professors of industrial design at the University of Illinois Chicago, with Matthew Frederick being an architect, urban designer, and instructor. Their combined decades of teaching and professional practice distill complex product design principles into accessible, powerful lessons. This book emerged from their shared passion for demystifying the design process, offering foundational wisdom gained from mentoring countless students and leading real-world projects. Their goal is to empower aspiring designers with the core knowledge needed to create meaningful and successful products.
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