3-d Negotiation

Tired of leaving deals feeling like you could have done better? What if you could fundamentally change the game before you even sit down at the table? Discover how to move beyond traditional tactics and gain a decisive advantage in your most important negotiations. Learn the revolutionary 3-D Negotiation framework to master the often-overlooked dimensions of deal design and setup. You'll gain powerful tools to diagnose barriers, build winning coalitions, and shape the negotiation landscape in your favor, ensuring you secure the best possible outcomes every time.

David A. Lax and James K. Sebenius are world-renowned negotiation experts who founded the Negotiation Strategy Group and have advised on multibillion-dollar deals for decades. Their pioneering work at Harvard Business School and the Harvard Negotiation Project revealed a critical flaw in traditional bargaining. They developed the 3-D Negotiation framework after realizing that the most successful negotiators don't just play the game at the table—they strategically set it up for success long before they ever sit down.