Cultish

Ever wonder why some brands, influencers, and even fitness classes feel so magnetic, almost like a religion? Discover the powerful linguistic tricks—from love-bombing to loaded language—that create die-hard followers and learn how you can spot them in your own life. Unpack the secret language used by groups from Jonestown and Scientology to modern startups and multi-level marketing schemes. You'll understand the psychology behind why people join and stay in these "cultish" groups, giving you the tools to resist undue influence and see the world more clearly.

Amanda Montell is a linguist, writer, and critically acclaimed author whose work explores the intersection of language, gender, and culture for outlets like The New York Times. Her background in linguistics and personal fascination with fringe belief groups gave her a unique lens to decode the social science of devotion. Montell's expertise allows her to reveal how language is the ultimate tool of power and influence, from cults and start-ups to MLMs and modern wellness communities.