Age of Propaganda
The Everyday Use and Abuse of Persuasion
What's it about
Ever wonder if you're making your own choices or just being cleverly persuaded? Learn to spot the invisible strings of influence that marketers, politicians, and even your neighbors use to shape your thoughts and actions every single day. Take back control of your own mind. This summary cracks the code of modern propaganda. You'll uncover the psychological tactics behind everything from catchy ad slogans to political campaigns. Discover how to build a mental shield against manipulation, recognize logical fallacies in real-time, and make smarter, more independent decisions in a world saturated with persuasive messages.
Meet the author
Anthony Pratkanis is an emeritus professor of psychology at the University of California, Santa Cruz, and an expert consultant on persuasion for national media and government agencies. Elliot Aronson is one of the most cited social psychologists of the modern era, renowned for his influential research on cognitive dissonance. Together, they combine rigorous academic research with a deep understanding of real-world influence tactics, from advertising to political campaigns, to reveal the psychological mechanisms behind modern propaganda and equip readers with the tools to resist it.
What's it about
Ever wonder if you're making your own choices or just being cleverly persuaded? Learn to spot the invisible strings of influence that marketers, politicians, and even your neighbors use to shape your thoughts and actions every single day. Take back control of your own mind. This summary cracks the code of modern propaganda. You'll uncover the psychological tactics behind everything from catchy ad slogans to political campaigns. Discover how to build a mental shield against manipulation, recognize logical fallacies in real-time, and make smarter, more independent decisions in a world saturated with persuasive messages.
Meet the author
Anthony Pratkanis is an emeritus professor of psychology at the University of California, Santa Cruz, and an expert consultant on persuasion for national media and government agencies. Elliot Aronson is one of the most cited social psychologists of the modern era, renowned for his influential research on cognitive dissonance. Together, they combine rigorous academic research with a deep understanding of real-world influence tactics, from advertising to political campaigns, to reveal the psychological mechanisms behind modern propaganda and equip readers with the tools to resist it.
The Script
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