How Brands Grow

Tired of marketing strategies that don't deliver real growth? What if the key to expanding your brand wasn't about chasing loyal customers or complex differentiation, but something much simpler? Discover the evidence-based laws that actually predict and drive brand success. You'll learn why mental and physical availability are the true engines of growth, not brand loyalty. Sharp's research reveals how to attract more buyers by focusing on reaching all consumers in your category, making your brand an easy and obvious choice when it's time to purchase.

Professor Byron Sharp is the world's most-cited marketing scientist and Director of the renowned Ehrenberg-Bass Institute for Marketing Science. For decades, he and his team have challenged marketing orthodoxies with evidence-based research, uncovering the universal laws of buyer behavior. This unparalleled access to real-world data and a commitment to scientific rigor led to the groundbreaking, counter-intuitive principles revealed in How Brands Grow, forever changing how we understand marketing's true nature.