It's Rising Time!

The most dangerous financial advice a woman will ever receive is that she should work harder to get a promotion. It’s the perfect treadmill, designed to keep her running in place while believing she’s climbing a ladder. Each step up—a new title, a slightly bigger paycheck—reinforces a cycle of dependency, not freedom. The problem isn’t a lack of ambition or a flawed work ethic; it’s that the game itself is rigged. The corporate structure, with its predefined paths and steady paychecks, is presented as a fortress of security. In reality, it’s a cage built with golden bars, where financial decisions are outsourced to an employer and true asset-building is perpetually deferred in favor of the next performance review.

This illusion of security is a silent crisis, and it's the very thing that propelled Kim Kiyosaki to take a stand. After building a real estate empire and achieving financial freedom alongside her husband, Robert Kiyosaki, she noticed a disturbing pattern. Talented, brilliant women were excelling in their careers but remained trapped in a state of financial fragility, often just one layoff, divorce, or crisis away from disaster. Teaming up with her longtime friend Joyce Bean, a successful entrepreneur and media professional in her own right, Kiyosaki decided to write the book she wished she'd had early in her own journey. "It's Rising Time!" was born from countless conversations with women who were winning the professional game but losing the fight for their own financial lives.

Module 1: The Triple-A Triangle — Your Framework for Action

Most people get stuck. They have a dream, but it remains a fuzzy, distant wish. They might even read a book or attend a seminar, but that knowledge gathers dust. The bridge between dreaming and doing is broken. Kiyosaki argues this is a process failure. To fix it, she introduces a simple yet powerful model called the Triple-A Triangle. It breaks the journey into three distinct, cyclical stages.

The first stage is to Aspire, which means defining your dream with absolute clarity. This is about painting a vivid, detailed picture of your ideal life. What does your "financial heaven" look like? For some, it might be a specific income number. For others, it's the freedom to wake up without an alarm clock. Kiyosaki tells the story of when she and her husband Robert were deeply in debt. Her "financial heaven" was simply reaching zero. The act of defining this specific, tangible goal gave them a clear target to aim for. The action here is to choose your dream and make it visible. Create a vision board. Write it down. Refer to it daily. This vision becomes your fuel.

From this foundation, we move to the second stage. You must Acquire the right knowledge to build your dream. This is the education phase. It's about targeted, practical learning. Read books. Attend seminars. Find mentors. Join investment clubs. Kiyosaki shares the story of Lorraine Stylianou, a working mother struggling financially. Her turning point came when she had to share a single kid's meal with her children because she couldn't afford more. That painful moment propelled her to acquire knowledge. She devoured books and attended property courses. Within 18 months, she had acquired eight investment properties and quit her job. She didn't wait for permission; she actively sought the education she needed.

And here's the thing. Many people get stuck here. They become "seminar junkies," perpetually learning but never doing. That's why the third stage is the most critical. You have to Apply your knowledge in the real world, because true learning comes from doing. This is where the rubber meets the road. It's making the offer on a property. It's buying the stock. It's starting the business. Kiyosaki notes that fear is the biggest barrier between Acquiring and Applying. The fear of making a mistake. The fear of losing money. But she argues that action is the only cure for fear. In fact, true knowledge only comes from real-world application. The Triple-A Triangle is a dynamic, ongoing cycle. You aspire, you acquire, you apply, and that application gives you new insights, leading you to refine your aspirations and acquire new knowledge. It’s a continuous loop of growth.

Module 2: The Invisible Forces That Shape Your Financial Reality

Why do two people with the same education and opportunities end up with vastly different financial outcomes? Kiyosaki argues that the answer lies in the "invisible" world of our thoughts, emotions, and spirit. These internal forces are often more powerful than any external strategy. Success is about who you are being.

First, your thoughts create a filter that shapes your financial reality. Kiyosaki uses a powerful metaphor. Imagine your mind is a glass. The financial information you receive is the water poured into it. If the glass—your core belief—is "I'll never be financially independent," then any information that contradicts this belief will be filtered out or distorted. You won't see opportunities. You'll dismiss good advice. The book gives the example of Janet, whose subconscious belief was that "a female Porsche driver equals a stupid sex bimbo." When a mentor suggested she test-drive a Porsche to feel what wealth is like, she had an emotional rejection. Her internal filter prevented her from seeing the exercise as a simple motivational tool. To change your results, you must first change the glass.

Now, let's turn to a powerful emotion. Fear is the primary emotional barrier for women, but it can be a catalyst for growth. The book identifies a common fear among women, regardless of their income: the "bag-lady syndrome." It's the deep-seated fear of ending up destitute. This fear can be paralyzing. It leads to inaction or overly conservative choices that are, ironically, riskier in the long run. But Kiyosaki reframes fear. It is something to be faced. She tells the story of Shelby Kearney, who was so paralyzed by fear that she let her boyfriend manage their investments. The result? Foreclosure and financial loss. That failure became her catalyst. She faced her fear by educating herself, starting small, and making her own investment decisions. Each small action built her confidence and reduced her fear. The lesson is clear: courage is acting despite fear.

So what happens next? This principle extends to our core being. Your spirit provides the willpower and resilience to overcome any obstacle. Logic and strategy can only take you so far. When a real crisis hits—a job loss, a market crash, a personal betrayal—it's your spirit that rises to the occasion. Kiyosaki draws on the story of Rosa Parks, who, in her own words, was simply "tired of giving in." Her courageous act of defiance was an act of spirit. She was willing to face the consequences—arrest, fines, job loss—to stand for her dignity. In your financial journey, you will face moments that test your resolve. You'll want to quit. It's in these moments that your "why"—your deep, spiritual purpose—will be the force that carries you through.