It's Rising Time!
What It Really Takes for the Reward of Financial Freedom
What's it about
Ready to stop just getting by and start building real wealth? This isn't another get-rich-quick scheme; it's a practical guide for women who are serious about achieving financial independence. Discover the mindset shifts and actionable steps you can take today to control your financial future. Learn how to invest with confidence, even if you're starting with little. You'll explore how to overcome fear, find your own investment path, and build a network of support. It's time to move beyond the paycheck-to-paycheck cycle and create a life of abundance on your own terms.
Meet the author
Kim Kiyosaki is an internationally-renowned entrepreneur, real estate investor, and the co-founder of the Rich Dad Company, a global leader in financial education for millions. Her passion for empowering women financially stems from her own journey, where she achieved financial freedom through investing after realizing traditional career paths offered limited security. It's Rising Time! shares the hard-won lessons and practical strategies she developed to help other women build their own paths to lasting wealth and independence.
The Script
The most dangerous financial advice a woman will ever receive is that she should work harder to get a promotion. It’s the perfect treadmill, designed to keep her running in place while believing she’s climbing a ladder. Each step up—a new title, a slightly bigger paycheck—reinforces a cycle of dependency, not freedom. The problem isn’t a lack of ambition or a flawed work ethic; it’s that the game itself is rigged. The corporate structure, with its predefined paths and steady paychecks, is presented as a fortress of security. In reality, it’s a cage built with golden bars, where financial decisions are outsourced to an employer and true asset-building is perpetually deferred in favor of the next performance review.
This illusion of security is a silent crisis, and it's the very thing that propelled Kim Kiyosaki to take a stand. After building a real estate empire and achieving financial freedom alongside her husband, Robert Kiyosaki, she noticed a disturbing pattern. Talented, brilliant women were excelling in their careers but remained trapped in a state of financial fragility, often just one layoff, divorce, or crisis away from disaster. Teaming up with her longtime friend Joyce Bean, a successful entrepreneur and media professional in her own right, Kiyosaki decided to write the book she wished she'd had early in her own journey. "It's Rising Time!" was born from countless conversations with women who were winning the professional game but losing the fight for their own financial lives.
Module 1: The Triple-A Triangle — Your Framework for Action
Most people get stuck. They have a dream, but it remains a fuzzy, distant wish. They might even read a book or attend a seminar, but that knowledge gathers dust. The bridge between dreaming and doing is broken. Kiyosaki argues this is a process failure. To fix it, she introduces a simple yet powerful model called the Triple-A Triangle. It breaks the journey into three distinct, cyclical stages.
The first stage is to Aspire, which means defining your dream with absolute clarity. This is about painting a vivid, detailed picture of your ideal life. What does your "financial heaven" look like? For some, it might be a specific income number. For others, it's the freedom to wake up without an alarm clock. Kiyosaki tells the story of when she and her husband Robert were deeply in debt. Her "financial heaven" was simply reaching zero. The act of defining this specific, tangible goal gave them a clear target to aim for. The action here is to choose your dream and make it visible. Create a vision board. Write it down. Refer to it daily. This vision becomes your fuel.
From this foundation, we move to the second stage. You must Acquire the right knowledge to build your dream. This is the education phase. It's about targeted, practical learning. Read books. Attend seminars. Find mentors. Join investment clubs. Kiyosaki shares the story of Lorraine Stylianou, a working mother struggling financially. Her turning point came when she had to share a single kid's meal with her children because she couldn't afford more. That painful moment propelled her to acquire knowledge. She devoured books and attended property courses. Within 18 months, she had acquired eight investment properties and quit her job. She didn't wait for permission; she actively sought the education she needed.
And here's the thing. Many people get stuck here. They become "seminar junkies," perpetually learning but never doing. That's why the third stage is the most critical. You have to Apply your knowledge in the real world, because true learning comes from doing. This is where the rubber meets the road. It's making the offer on a property. It's buying the stock. It's starting the business. Kiyosaki notes that fear is the biggest barrier between Acquiring and Applying. The fear of making a mistake. The fear of losing money. But she argues that action is the only cure for fear. In fact, true knowledge only comes from real-world application. The Triple-A Triangle is a dynamic, ongoing cycle. You aspire, you acquire, you apply, and that application gives you new insights, leading you to refine your aspirations and acquire new knowledge. It’s a continuous loop of growth.