Personalized

Are you struggling to connect with customers in an increasingly crowded digital world? Discover how to move beyond generic marketing and create deeply personal experiences that build unbreakable loyalty. Learn to harness the power of AI and data to anticipate your customers' needs before they even know them. This summary unpacks the groundbreaking strategies from two leading experts. You'll get the blueprint for building a "living business" that continuously adapts to individual customer journeys. Master the art of personalization at scale, turning one-time buyers into lifelong advocates and leaving your competition behind.

Mark Abraham and David C. Edelman are former McKinsey partners who led the firm’s global digital marketing and personalization practices, advising hundreds of top global companies. Their combined decades of experience on the front lines of digital transformation revealed a critical need for a new customer strategy. They wrote Personalized to provide leaders with a practical, battle-tested playbook for using AI to create value for both customers and the bottom line, moving beyond theory to real-world application.