Sway
The Irresistible Pull of Irrational Behavior
What's it about
Ever wonder why you make choices that sabotage your own success, even when you know better? Discover the hidden psychological forces that pull you off course and learn how to finally take back control of your decisions, both in your career and your personal life. Uncover the powerful, often invisible, sways that dictate your behavior—from the fear of loss to the pull of commitment. You'll learn why even the most rational people are susceptible to irrationality and gain practical strategies to recognize these traps and make smarter, more deliberate choices.
Meet the author
Ori Brafman is a multiple New York Times bestselling author and distinguished expert on leadership and organizational culture, advising the U.S. military and Fortune 500 companies. For Sway, he partnered with his brother, Rom Brafman, a practicing psychologist specializing in irrationality. Together, their unique blend of real-world business acumen and deep psychological insight allowed them to explore the hidden forces that derail even the most rational decision-makers, providing a compelling look into the human mind.
The Script
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