The Charisma Myth
How to Engage, Influence and Motivate People
What's it about
Ever felt like some people just have "it"—that magnetic quality that makes everyone listen? What if you could learn that skill? The Charisma Myth shatters the idea that charisma is an innate gift, revealing it as a set of behaviors that anyone can master to become more influential and persuasive. Discover the three core components of charisma: presence, power, and warmth. Olivia Fox Cabane provides practical, science-backed techniques to help you overcome anxiety, project confidence, and connect authentically with others. Learn how to master your body language, conversation style, and mindset to captivate any room you enter.
Meet the author
Olivia Fox Cabane is a renowned expert on charisma and leadership, lecturing at institutions like Stanford, Yale, Harvard, and MIT, and coaching executives at Google and Deloitte. Initially believing charisma was an innate quality, she was surprised to discover through her research that it is a learnable skill composed of specific behaviors. This revelation inspired her to decode the science of personal magnetism, making it accessible to everyone through her groundbreaking work in The Charisma Myth.
The Script
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