The Mom Test

Ever wonder if your great business idea is actually... great? Stop wasting time building something nobody wants. Learn how to ask the right questions so you can get brutally honest feedback, even from people who love you, and discover if your idea has real market potential. The Mom Test gives you a simple framework for customer conversations that cuts through fluff and compliments. You'll uncover what your customers truly need, validate your business concept before you write a single line of code, and avoid the costly mistakes most entrepreneurs make.

Rob Fitzpatrick is a tech entrepreneur and startup advisor who has taught customer development at universities like UCL and helped countless founders avoid building things nobody wants. Frustrated by watching his own early businesses fail due to well-intentioned but useless feedback, he developed The Mom Test methodology. This practical framework emerged from his real-world experience in the trenches of company-building, providing a simple, actionable way for anyone to learn the truth about their business idea from their customers.