The Power of Persuasion
How We're Bought and Sold
What's it about
Ever wonder why you say "yes" even when you mean "no"? Uncover the hidden psychological forces that salespeople, advertisers, and even your friends use to influence your decisions. Learn to spot these tactics so you can regain control and make choices that truly serve you. This summary breaks down the universal principles of persuasion used by the world's most effective communicators. You'll discover how to build instant rapport, leverage social proof, and frame your requests in a way that makes them almost impossible to refuse, turning you into a more confident and influential person in every area of your life.
Meet the author
Robert Levine is a Professor of Social Psychology at California State University, Fresno, who has spent decades researching the subtle forces that shape our decisions. His fascination with the hidden dynamics of social influence began in college, leading him to travel the world studying everything from the pace of life to the art of persuasion. This global and academic perspective gives him a unique and authoritative voice on why we are so easily bought and sold.
What's it about
Ever wonder why you say "yes" even when you mean "no"? Uncover the hidden psychological forces that salespeople, advertisers, and even your friends use to influence your decisions. Learn to spot these tactics so you can regain control and make choices that truly serve you. This summary breaks down the universal principles of persuasion used by the world's most effective communicators. You'll discover how to build instant rapport, leverage social proof, and frame your requests in a way that makes them almost impossible to refuse, turning you into a more confident and influential person in every area of your life.
Meet the author
Robert Levine is a Professor of Social Psychology at California State University, Fresno, who has spent decades researching the subtle forces that shape our decisions. His fascination with the hidden dynamics of social influence began in college, leading him to travel the world studying everything from the pace of life to the art of persuasion. This global and academic perspective gives him a unique and authoritative voice on why we are so easily bought and sold.
The Script
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