To Sell Is Human
The Surprising Truth About Persuading, Convincing, and Influencing Others
What's it about
Tired of feeling pushy or awkward when you need to persuade someone? Discover how to ethically and effectively move others, whether you're pitching a big idea, leading a team, or even just parenting. This is your guide to the new world of selling, where we're all in sales. You'll learn Pink's modern ABCs of selling—Attunement, Buoyancy, and Clarity—and master practical techniques like the one-word pitch and the Pixar Pitch. Uncover the surprising truth that the best salespeople are not extroverts, but ambiverts, and learn how to use this insight to your advantage.
Meet the author
Daniel H. Pink is the bestselling author of multiple provocative books about business, work, and behavior that have sold millions of copies and been translated into dozens of languages. Drawing on a background that spans law, politics, and economics, he became a leading voice in the changing world of work. For To Sell Is Human, Pink synthesized a vast range of social science to reveal that we all spend our days moving others, fundamentally reframing the art and science of sales for the modern era.
What's it about
Tired of feeling pushy or awkward when you need to persuade someone? Discover how to ethically and effectively move others, whether you're pitching a big idea, leading a team, or even just parenting. This is your guide to the new world of selling, where we're all in sales. You'll learn Pink's modern ABCs of selling—Attunement, Buoyancy, and Clarity—and master practical techniques like the one-word pitch and the Pixar Pitch. Uncover the surprising truth that the best salespeople are not extroverts, but ambiverts, and learn how to use this insight to your advantage.
Meet the author
Daniel H. Pink is the bestselling author of multiple provocative books about business, work, and behavior that have sold millions of copies and been translated into dozens of languages. Drawing on a background that spans law, politics, and economics, he became a leading voice in the changing world of work. For To Sell Is Human, Pink synthesized a vast range of social science to reveal that we all spend our days moving others, fundamentally reframing the art and science of sales for the modern era.
The Script
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