Trailblazer

Are you trying to build a company that not only succeeds financially but also makes a real, positive impact on the world? Discover how Salesforce founder Marc Benioff transformed his business into a powerful engine for social change, proving that profit and purpose can go hand-in-hand. This summary unpacks the core values and strategies that turned Salesforce into a global trailblazer. You'll learn how to integrate activism into your company's DNA, empower employees to lead with their values, and build a culture of trust that drives both innovation and meaningful progress for all stakeholders.

Marc Benioff is the visionary founder, chairman, and CEO of Salesforce, the world's leading CRM company and a pioneer of cloud computing. Co-author Monica Langley is an award-winning journalist and Executive Vice President at Salesforce. Together, they chronicle how Benioff's commitment to integrating business with philanthropy and activism created a new model for corporate responsibility. Their combined perspectives provide a unique insider and observer account of building a values-led, globally successful company that champions stakeholder capitalism.