Gap Selling
Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
What's it about
Tired of chasing deals and getting ghosted? What if you could stop selling your product and instead sell the problem? Learn a revolutionary sales approach that puts you in control, gets customers to commit, and makes price objections irrelevant. Discover how to master Gap Selling. You'll learn to identify the gap between your customer's current state and their desired future state, making your solution the only logical choice. Uncover the problem-centric techniques that change how you handle relationships, overcome objections, and close deals faster than ever.
Meet the author
As the CEO and President of A Sales Guy Inc., Keenan has been named a Top 30 Social Seller by Forbes and a Top 50 Sales and Marketing Influencer. His two decades of sales leadership taught him that the traditional, relationship-first approach was failing, leading him to develop the disruptive, problem-centric Gap Selling methodology. This revolutionary framework, born from real-world frustration and success, empowers sellers to focus on the customer's problem, dramatically increasing sales effectiveness and driving impactful results.
What's it about
Tired of chasing deals and getting ghosted? What if you could stop selling your product and instead sell the problem? Learn a revolutionary sales approach that puts you in control, gets customers to commit, and makes price objections irrelevant. Discover how to master Gap Selling. You'll learn to identify the gap between your customer's current state and their desired future state, making your solution the only logical choice. Uncover the problem-centric techniques that change how you handle relationships, overcome objections, and close deals faster than ever.
Meet the author
As the CEO and President of A Sales Guy Inc., Keenan has been named a Top 30 Social Seller by Forbes and a Top 50 Sales and Marketing Influencer. His two decades of sales leadership taught him that the traditional, relationship-first approach was failing, leading him to develop the disruptive, problem-centric Gap Selling methodology. This revolutionary framework, born from real-world frustration and success, empowers sellers to focus on the customer's problem, dramatically increasing sales effectiveness and driving impactful results.
The Script
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