Hard Landing
What's it about
Ever wondered how a few powerful executives reshaped an entire industry, deciding who would fly and who would fail? Discover the turbulent history of the airline business, from its regulated beginnings to the cutthroat, free-market battlefield it is today. You'll get a pilot's-eye view of the high-stakes gambles that defined modern air travel. Uncover the secret strategies, backroom deals, and ruthless tactics used by industry titans to crush their competition. This is the untold story of deregulation, price wars, and the corporate dogfights that created the airlines you fly on now. Learn the brutal business lessons behind every cheap ticket and bankrupt carrier.
Meet the author
As a top editor and longtime columnist for The Wall Street Journal, Thomas Petzinger chronicled the seismic shifts in American business for over two decades. His front-line reporting and unparalleled access to industry titans and backroom deals gave him a unique perspective on the fierce rivalries that defined the modern airline industry. This deep immersion allowed him to meticulously document the epic, decades-long battle for the skies, revealing the personalities and power plays that shaped commercial aviation as we know it today.
What's it about
Ever wondered how a few powerful executives reshaped an entire industry, deciding who would fly and who would fail? Discover the turbulent history of the airline business, from its regulated beginnings to the cutthroat, free-market battlefield it is today. You'll get a pilot's-eye view of the high-stakes gambles that defined modern air travel. Uncover the secret strategies, backroom deals, and ruthless tactics used by industry titans to crush their competition. This is the untold story of deregulation, price wars, and the corporate dogfights that created the airlines you fly on now. Learn the brutal business lessons behind every cheap ticket and bankrupt carrier.
Meet the author
As a top editor and longtime columnist for The Wall Street Journal, Thomas Petzinger chronicled the seismic shifts in American business for over two decades. His front-line reporting and unparalleled access to industry titans and backroom deals gave him a unique perspective on the fierce rivalries that defined the modern airline industry. This deep immersion allowed him to meticulously document the epic, decades-long battle for the skies, revealing the personalities and power plays that shaped commercial aviation as we know it today.
The Script
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