No logo. El poder de las marcas
What's it about
Ever wonder why you feel loyal to certain brands, even when you can't explain it? What if that loyalty isn't a choice, but a carefully engineered response? Discover how global corporations moved beyond selling products to selling lifestyles, and how this shift has reshaped our world and our identities. This summary of Naomi Klein's groundbreaking work exposes the hidden strategies behind modern branding. You'll learn how companies outsource labor to maximize profits, transform public spaces into advertisements, and fuel a powerful anti-corporate movement. Uncover the true cost of the logos you see every day.
Meet the author
Naomi Klein is an award-winning journalist and one of the world's most influential thinkers on globalization, whose groundbreaking work has shaped a generation of activism and critical thought. Immersing herself in the factories and free-trade zones of the 1990s, she witnessed firsthand the growing power of corporations over culture and individuals. This direct experience fueled her urgent investigation into the hidden costs of branding, revealing how consumerism was fundamentally reshaping our world and identities.
The Script
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