You Can Negotiate Anything
The Groundbreaking Original Guide to Negotiation
What's it about
Ever feel like you're leaving something on the table? This summary reveals how to get what you deserve in every situation. Learn the foundational principles of negotiation from a master strategist and turn any conversation—from salary reviews to buying a car—into a win for you. Discover the three crucial variables of Power, Time, and Information that control every negotiation. You'll get practical, real-world tactics to build leverage, manage pressure, and ethically gain the upper hand. Stop accepting "no" and start shaping outcomes in your favor.
Meet the author
Herb Cohen was a master negotiator who advised presidents, corporations, and governments during international crises like the Iran hostage crisis and the START arms control talks. His unparalleled real-world experience, from tense global standoffs to everyday business deals, taught him that negotiation is a game of power, time, and information. Cohen distilled these universal principles into his groundbreaking work, empowering millions to understand that everything in life is negotiable and that anyone can learn to win.
The Script
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